A website is more than a digital brochure. It’s the center of your brand online. Here are ten key things every small business website should include: Tip: Keep navigation simple. Too many links or cluttered pages confuse visitors and reduce conversions. Takeaway: A well-structured website is your best salesperson. Make it easy for visitors to…
When a design is cluttered, it can overwhelm visitors and make your message less effective. Using white space – the empty areas around text, images, and buttons – makes your content easier to read, highlights important parts, and gives your brand a clean, professional look. Try this: Look at a page on your website or…
Wondering if your branding is consistent? Try this quick 5-minute check to stop confusion and keep things looking sharp. If you see anything that doesn’t match, fix it right away. Even small differences can make your brand seem less professional. Doing these quick checks often helps you avoid bigger problems later and keeps your business…
Many small business owners use too many fonts in their branding. They might pick one for the logo, another for headings, a different one for body text, and maybe even another for social media. This often leads to a cluttered and inconsistent look, which can make your business seem less professional. A good rule is…
