A website is more than a digital brochure. It’s the center of your brand online. Here are ten key things every small business website should include:
- Clear Homepage: Introduces your business and guides visitors to the next step.
- About Page: Shares your story, values, and why people should work with you.
- Services or Products Page: Clearly explain what you offer, including benefits, pricing if needed, and visuals.
- Contact Information: List your phone, email, and a simple form so people can easily contact you.
- Call-to-Action (CTA): Encourage visitors to take action, such as subscribing, booking a call, or making a purchase.
- Testimonials or Reviews: Social proof builds credibility and trust.
- Portfolio or Case Studies: Showcase your work.
- Blog or Resources Section: Share tips, insights, and updates to keep visitors interested.
- Privacy Policy & Terms: Protect your business and your audience.
- Mobile-Friendly Design: Make sure your site looks and works well on phones and tablets.
Tip: Keep navigation simple. Too many links or cluttered pages confuse visitors and reduce conversions.
Takeaway: A well-structured website is your best salesperson. Make it easy for visitors to understand your value and take the next step.
