Many small business owners use too many fonts in their branding. They might pick one for the logo, another for headings, a different one for body text, and maybe even another for social media. This often leads to a cluttered and inconsistent look, which can make your business seem less professional.
A good rule is to use only two fonts, or three at most. Try using a serif or script font for headings and a clean sans-serif for body text. This makes your materials easy to read and still lets your brand’s personality show.
Try this quick exercise: Check your business cards, social media posts, and website. Do they all use different fonts? If so, cut back. Pick your two main fonts and use them the same way everywhere.
Bonus tip: Google Fonts is free and offers many font pairs that look good together. Choose something that matches your brand, whether it’s modern, friendly, or elegant. Don’t overthink it – just focus on being consistent.
